Seth Goldman is co-founder, President and TeaEO of Honest Tea®, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management. An entrepreneur at heart, Seth started with lemonade stands and newspaper routes as a kid, created a non-profit urban service program, and nearly pursued a prize-winning biotechnology idea before he started HONEST Tea in his kitchen.
In September 2013,MISSION IN A BOTTLE, Seth & Barry's business book presented in comic book form, was published.  The book captures their efforts to create a mission-driven business in a profit-driven world.   
 

Books by Seth Goldman

Mission in a Bottle: The Honest Guide to Doing Business Differently --- and Succeeding

by Seth Goldman, Barry Nalebuff, and Sungyoon Choi

Can you run a successful (and huge) business and still call yourself “honest”? That’s what Seth Goldman and Barry Nalebuff, cofounders of Honest Tea, explain in the graphic novel business book MISSION IN A BOTTLE.