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Mark Waid, editor-in-chief of Boom! Studios, has partnered with The Hero Initiative for a new program that will help a very worthy cause. The venture allows comics fans (and their friends and family) in California, Nevada, Illinois, and Indiana to align their supermarket rewards cards (including Ralphs, Food4Less, Cala Foods, and Bell Markets) with the Community Contributions program to help comic book creators in need of emergency medical aid, financial support, and other needs. You can find out more by checking out The Hero Initiative.